Nail polish is a fun & affordable accessory that flatters every woman, can match every outfit, & keep up with every trend.
One of my favorite and one of the most popular nail lacquer brands world wide, is the California based, O.P.I.
O.P.I. or Odontorium Products Inc., was founded in 1981 by President and CEO, George Schaeffer. Each and every color is created by Art Director, Executive Vice President, and Color Forecaster, Suzi Weiss-Fischmann. None of O.P.I.'s lacquers or beauty products are tested on animals, which is saddeningly not as unusual as you may think!
According to OPI.com, "From the very beginning, OPI has shown its commitment to quality by putting batch numbers, instructions and ingredients on all of the products it sells. OPI has a dedicated team of scientists who ensure product quality and safety, and bring the latest technology and advances to its product offerings."
Other than it's gorgeous colors, varying finishes, and exclusive collections, O.P.I. is famous world wide by both professionals and girls of all ages for their creative and catchy nail lacquer names. (My personal favorite name; "My Private Jet", a jet black lacquer with bits of sparkle; I just think it's perfectly fitting!)
Social Networking
O.P.I. is on top of it's game when it comes to the digital revolution. Between their Website, iPhone application, Facebook page, and Twitter account, they keep their fans and customers constantly up to date and on the cutting edge of both new collections and the coming trends.
O.P.I.'s Facebook account priovides followers with recommendations, fresh looks, manicure tutorials, fan photos, and descriptions of new colors on a daily basis.
Perfect grey shades for fall!
Exclusive Collections
Another fun aspect of the O.P.I. company is that they often have celebrity guests help design colors and names for entire collections of lacquers.
Coming this January, rap artist Nicki Minaj's O.P.I. collection will hit stores, and personally, I can not wait!
From O.P.I.'s website:
& From Their Facebook Page:
"Despite what you've seen online, we wanted to make sure you got accurate information from us. The Nicki Minaj collection consists of a deep shimmering purple Shatter called "Super Bass" and these five Nicki-inspired colors: "Metallic 4 Life", "Save Me", "Fly", "Did It On 'Em" and the bubble gum hue "Pink Friday"."
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O.P.I.'s 2011 Holiday Collection is based on the Thanksgiving
movie release of "The Muppet Movie".
Introducing, The Muppet Collection:
From O.P.I.'s website:
& From Their Facebook Page:
"This November polish your nails in hues as festive as the holidays with OPI's much-anticipated Muppets collection. Loaded with glitters and shimmers, this collection is packed with punch! (Left to right): Animal-istic, Meep-Meep-Meep, Wocka Wocka, Pepes Purple Passion, Designers De Better, Warm and Fozzie, Rainbow Connection, Excuse Moi, Gone Gonzo, Fresh Frog of Bel Air, Divine Swine and Gettin' Miss Piggy With it."
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The Holland Collection
Another fun aspect of O.P.I.'s Facebook account is the constant availability for consumers to contact the company and for the company to contact their target market. In a sneak preview before the advertisements have even been released, Facebook fans of O.P.I. have gotten to see the brand new Spring 2012 Holland collection, to be released in February of next year.
"Muppets, Nicki Minaj, and OPIs Spring 2012 collection, OH MY! This coming February your nails will get a taste of elegance with our feminine & floral collection, Holland! L to R: Gouda Gouda Two Shoes, Wooden Shoes Like to Know It, I Don't Give a Rotterdam, A Roll In The Hague, Petal Faster Suzi, Dutch Ya Just Love OPI, Thanks a WindMillion, Red Lights Ahead...Where?, Kiss Me On My Tulips, Vampsterdam, I Have a Herring Problem, & Did You Hear About Van Gogh?"
The Nail Studio
My Private Jet
My favorite aspect of O.P.I.'s social networking web is the OPI Nail Studio feature on both the iPhone app and the OPI website. The Nail Studio allows users to choose the skin color closest to their own on a digital hand. They can then pick any available OPI color and see a digital image of what it looks like when it's on!
in three different finishes:
From last summer's Pirates of the Caribbean Collection:
From the Burlesque Collection:
& From the brand new 2011 Holiday "Muppets Collection"
Sister Brands
(Sephora by O.P.I. is amazing quality & carries gorgeous colors; some of my faves!)
O.P.I. is a trusted and wildly popular brand of nail lacquers and beauty products, and for a good reason. Between their company integrity, philanthropic endeavors, assortment of colors and products, and extremely high quality and affordable price point, honestly, what's not to love?!
LHR