Brand loyalty develops when a company values customer service, quality clothing, great deals for the consumer, & the feeling a person gets when their jeans fit just right, just as much, if not more than their personal profit.
The YouTube Channel Fab Sugar TV shares J.Crew's Fall 2012 preview, and an exclusive interview with J.Crew President and Creative Director, Jenna Lyons.
I fall for J.Crew,
& so it begins...
I cannot lie to you, my love for all things J.Crew will be quite evident here, on my blog. I apologize if you do not share my incredibly dedicated love and devotion to the (private, retail, New York based) company; but I beg you to reconsider.
The brand offers Men's, Women's, Children's and even Bride's to be options, ranging from shoes, handbags & jewelry, to warm yet flattering outerwear, trusty denim, and an oxford for nearly every day of the week. J.Crew has recently begun partnering with other designers such as; Persol reliable sunglasses, hip and sturdy Kindle and iPad cases by DODOcase, classic but particularly distressed Jack Purcell sneakers, incredibly sparkly FACE Stockholm nail polish (hey, metallics are neutrals, right?!), and even absurdly yellow, but annoyingly cute luggage from Globe-Trotter; to create exclusive products through a collaborative force, based on the idea that two minds are better than one, and I must say, boy are they right!
In addition to their hundreds of retail stores throughout the U.S., Canada, Japan, and all throughout Europe, 24 annual, swoon-worthy catalogs, and http://www.jcrew.com, (which is practically my homepage), J.Crew also runs a second retail company called Madewell. Featuring pages of classic stripes, soft yet durable sweaters, chic and feminine dresses, and of course, endless denim options for women of all styles and shapes, Madewell has taken off. Although, only 5 years old, the company has history 74 years young, and has risen largely in popularity with the introduction of their guest designer, British television personality, former model and current It-Girl, Alexa Chung.
"In 2006, the company introduced Madewell, a modern-day interpretation of an American denim label founded in 1937. Targeting women ages 18 to 40, Madewell has a flagship store in New York City and 17 other stores nationwide. Summer 2010 brought the launch of Madewell’s much anticipated ecommerce site, madewell.com."
-J.Crew
J.Crew has gone through many a transformation throughout it's 28 years, from traditional uber prep argyle, well, everything, to it's now trendy yet classic, neutral and neon combinations.
However, beautifully tailored, highly sophisticated, and constantly exciting it has remained.
LHR
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